Project Description
The Challenge
KidSay’s agency partner launched a kids club loyalty program in five markets for Old Navy. The agency needed to understand perception, satisfaction, and expectation after two months of activity in order to make the necessary adjustments as the club was activated nationally and refine promotional efforts and strengthen KPIs.
The Solution
KidSay facilitated recruitment of both kid club members and their moms and non-members through a database provided by the agency partner. Custom qualitative sessions were conducted in two of the five initial markets and designed to gather feedback from non-members as well to address expectations for a club.
The Impact
Through qualitative groups, our moderators discovered what the kid and mom club members perceived to be the key benefits of the club, what type level of interactivity both kids and moms expected, what segment of non-members are most likely to become members of the club and how to connect to those who were less likely to become future club members.
