Tween and Teen Girls Naming TikTok as a Favorite Music Streaming Platform

 

TikTok’s American Buyer Will Get More Than a Social Platform

OLATHE, KANSAS – August 5, 2020 – A prospective American buyer of TikTok will obtain a platform that is increasingly used by tweens and teens to discover and stream music. This is evident in the small but growing number of girls ages eight-to-fifteen who are naming TikTok as their favorite music streaming platform. While still far behind girls’ Top 3 favorite music streaming apps, Spotify (35%), YouTube (24%), and Apple Music/iTunes (13%), the 2% of girls’ naming TikTok are a fresh development in TikTok’s evolution as a powerful force in shaping kid culture.

“For all the talk about the influence of TikTok, one of the under-appreciated aspects of its success is how many kids are using it to listen to and discover music. While adults typically conform to the expected bonds of a platform, tweens and teens frequently create new uses for the platforms at their fingertips. If an American company is able to purchase TikTok, they’ll be getting a powerful, and powerfully evolving, force in youth culture,” said Terence Burke, KidSay’s SVP of Research.

The popularity of TikTok has led musicians to promote their music on the app varying from challenges, skits, and viral trends. Sam Park, Co-Founder of JoyBox – an agency focusing on launching viral campaigns and original content on TikTok, says, “With the circumstances of COVID-19 putting pressure on experiential events (tours + concerts) for musicians, music labels and independent music groups are looking at TikTok to catch their lucky break. Songs are now being designed and marketed specifically to cater to the platform’s viral nature.”

Park continues, “TikTok is uniquely built to be a platform that creates viral trends and challenges through the use of sounds. If a sound catches fire, its popularity on the platform transfers over to other platforms such as YouTube and Spotify – making it a pivotal strategy moving forward into the 2nd half of 2020.”

KidSay is the leader in youth market research, trend reporting, and strategic consulting for brands seeking to understand and engage kids, tweens, teens, and families. Their syndicated trend reporting utilizes KidSay’s nationwide network of schools to directly connect brands to the behaviors, values, and aspirations of real youth. Each year KidSay fields seven syndicated trend studies with young kids ages 5-7, tweens, and teens ages 8-15 and moms of kids ages 5-7 with a total annual sample of 6000+ respondents.

CONTACT
Ryan Scofield
ryans@kidsay.com
(913) 390-8110
804 N Meadowbrook Dr., Suite 116
Olathe KS 66062

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