Weekend Activity Age-Gender Bias

  1. weekend activity age-gender bias – video games

When the schoolbooks are put away for the weekend, America’s tweens and teens use their ‘me time’ in a variety of ways. The top two responses reveal a favorite weekend activity age-gender bias. 16% of American kids ages 8-15 say ‘hanging out with friends’ is their favorite weekend activity according to our 2014 February/March Trend Tracker. That places it #1 in things kids like to do when school is out.

A distinct gender bias is present in those who said “hang out with friends” (22% girls vs. 10% boys) is their favorite weekend activity. Gender isn’t the only factor that provides better definition to kids’ responses.

Another factor crucial to this understanding the results is the social developmental stages of the tween (ages 8-11) and teen (ages 12-15) age segments. The effect of this is most evident with tween boys. Tween boys said “hang out with friends” as their fourth favorite (7%) weekend activity; friends placed well behind the tween boys’ highest priority – video games. Tween girls rank hanging out with friends as their favorite weekend activity (11%) but their favor for friend time on the weekend increases 200% by the time they are teens (33%).

So what else do America’s kids like to do with their ‘me time’? We mentioned tween boys’ proclivity toward video games; it’s the second overall response. It is probably no surprise; gender bias is even stronger for video games responses (4% girls vs. 24% boys).  What’s more interesting is the age segment has much less of an effect on this weekend activity when comparing within the same gender.

Tween boys ranked video games slightly higher than their older teen peers – 27% vs. 21% respectively. From qualitative interviews with teen boys KidSay knows many of the 13% who named “hang out with friends” as their favorite are playing video games while hanging out.

Tween and teen girl segments ranked video games almost the same – #8 – 4% vs. #10-3% respectively. iPad (3%) and computer/internet (3%) were also mentioned by tween girls, hinting that for some tween girls “video games” may connote a traditional gaming console. App games and online games very likely play a role in these tween girls’ weekend activities.

If you’d like more information about what kids like doing on the weekend, or any other time of the week for that matter, contact KidSay.
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Terence Burke

Terence Burke

SVP of Research, Editor-in-Chief KidSay's Trend Tracker at KidSay
Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.
Terence Burke
About the Author

Terence Burke

Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.