Warming Kids Up with a Family Vacation

  1. Family Vacation Preferences

This winter’s weather has many folks across the country eagerly anticipating summer vacation. Kidsay’s Trend Tracker recently asked 1000+ kids ages 8-15 to tell us about their vacation preferences. The results were pretty consistent, with a plurality of girls wanting to head to the beach and a plurality of boys preferring a trip to a major theme park.

Tween girls (8-11 years old) are the group that favors the beach the most. 34% of them rank it as the #1 place they’d want to go on a family vacation. A trip to a major theme park is a close second (30%), with visiting distant family is their third favorite destination (21%).

America’s tween boys flip these top 2 preferences, with their #1 destination being a major theme park (38%) over a trip to the beach (27%). 18% of the tween boys would prefer to visit distant family members and 10% would most like to go camping.

Teen boys and girls (12-15 years old) showed similar preferences to tweens. Teen girls, like tween girls, want to spend vacation time at the beach (#1 – 30%) while 25% would prefer to visit a major theme park.  Again, visiting distant relatives was third at 22%.

Family-Vacation_girls

Teen girls may be the age/gender segment most actively pursuing some rest and relaxation. Four percent of teen girls told KidSay a trip/vacation is the next thing they are saving up for.  (That may not seem like a huge amount of kids until you understand this was a completely open-ended question. Also worth mentioning no other age/gender segments said they were saving for a trip/vacation.) Adding to teen girls’ vacation fund or footing the bill for their next trip might be just what it takes to woo their attention.

As for teen boys, they favored a trip to a major theme park (#1 – 26%), but they also like the beach (#2 – 21%).  As with the tweens, visiting distant relatives was third at 20%.

No matter what your target segment, if you’re warming up to the idea of a vacation giveaway as part of your next promotional campaign (and don’t want the message to get lost in the Polar Vortex), the ol’ family standbys – the beach and a theme park – are the best way to go.

Terence Burke

Terence Burke

SVP of Research, Editor-in-Chief KidSay's Trend Tracker at KidSay
Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.
Terence Burke
About the Author

Terence Burke

Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.