Teen girls were first, of course.
Almost half of American girls ages 12-15 are now using Twitter. That’s an eight-fold increase since 2009, the year KidSay first began asking kids about Twitter use. The ability to quickly scan through a relatively clutter-free Twitter feed (compared to Facebook’s) keeps girls connected and in the know. Thus, Twitter provides teen girls’ ultimate fresh source of social activity.
But it’s not just teen girls who are using Twitter.
Almost one quarter of tweens ages 8-11 also say they use Twitter. What do boys like about Twitter? It’s an open forum relatively unguarded by Mom and Dad that serves as a quick reference for sports stars (see LeBron James), scores, and of course, family and friends.
To maximize your influence in the Twitter-sphere, tap into the influence of the famous people they want to meet (Let KidSay help guide you to the right fit for your audience). After all, Twitter is as close as most kids will come to actually having a conversation with their favorite celebs. (Unfortunately, even Joel Embiid can’t get a response from LeBron.)
Kids 8-15 told KidSay they like to follow famous people much more than brands.
16% of the boys 8-15 who said they DO follow brands tell KidSay Nike is one they follow. Nike’s brand relevance in many areas of tween and teen boys’ lives plays a significant role in boys’ desire to be even more connected to the brand.
While the lions share of tweens are not Twitter users, Twitter is almost as relevant to teens as Facebook ever was. KidSay believes the percentage of tweens on Twitter will continue to rise.
Kids 8-15 tell KidSay that people, not brands, are what they love to follow most. Link your brand to a person or character to get kids following you.
Below is a look at the live Twitter feed of @Nike. It’s a piece of the content that keeps boys engaged, if not enamored. For updates on how keep your kid audience enamored follow @KidSay on Twitter.