Tag Archives: YouTube

  • YouTube Celeb Merch - 48% of kids have seen something on YouTube they want to buy

    Kids Making YouTube Celeb Merch the New Band T-shirt

    Nearly half (48%) of U.S. tweens and teens (ages 8-15) say they’ve seen something on YouTube they want to buy according to KidSay’s Mid-Year Trend Tracker. That’s a lot of kids consciously naming YouTube as a source of product discovery and increase in purchase intent. When you factor in how the subconscious mind works, YouTube […]

  • Tweens, YouTube & Clustersharing

    Culture Vulture Live: Tweens, YouTube & Clustersharing

    If you aren’t familiar with Clustersharing and how it might impact your brand, check out this 92 second video from Mindshare North America’s Culture Vulture Live. It uses recent KidSay research and analysis to help you understand the revolutionary changes that are reshaping the digital landscape of kids. As one of America’s premier kid – […]

  • Tweens YouTube Clustersharing

    YouTube and the Rise of Clustersharing

    In less than ten years, YouTube has emerged as a major cultural force. Over six billion hours of video are watched each month, with consumers uploading over 100 hours of video each minute. And its usage is broad, with more than 1 billion consumers visiting YouTube each month. Among these users are an increasing number […]

  • Gatekeeper_AA14

    MomSay: Gatekeeper’s Perspective on Music

    Below are a few insightful excerpts from our MomSay interviews for the 2014 African-American Trend Tracker. For more, contact KidSay about your subscription today. Tatiana – mother of 9 year old Natalia   Joulene – mother of 8 year old Derrick

  • Generation Z Plays a Part in Music Sales Decline

    Generation Z Plays a Part in Music Sales Decline

    The latest Nielsen SoundScan reports that music sales continued to fall over the first half or 2014. And the future looks even bleaker for music sales as Generation Z told KidSay that they’re turning elsewhere for the tunes they love. The place they’re turning to is YouTube. It’s the ‘coolest’ place kids ages 8- 15 […]

  • 4 Tips for Connecting with Kids Using YouTube

    4 Tips for Connecting with Kids Using YouTube

    YouTube channels are excellent – and growing – avenues to increase brand or property engagement with kids. When producing a channel/video, KidSay recommends 4 tips for connecting with kids using YouTube. YouTube channels are also great sources of new talent. As the most popular YouTube stars have large, ready-made audiences, they’ve proven their ability to […]

  • PewDiePie gives review of Flappy Bird

    3 Lessons from ‘Flappy Bird’

    Flappy Bird: If you’ve been connected to a news source over the past month, you’ve no doubt heard of the craze cut short by its creator Dong Nguyen. Nguyen folded under the pressure of the app’s success and pulled it from both app stores saying it was “too addictive.” Now, Nguyen has hinted that he […]