Tag Archives: young kids

  • gender inclusion

    Gender Inclusion – Does it Really Make Sense For Your Brand?

    Our understanding of gender is evolving. That creates opportunities for gender inclusion your brands, and the products offered within those brands. You must activate the products in a way that doesn’t diminish your current appeal; otherwise, you’ll be borrowing from Peter to pay Paula. (Or worse, sabotaging your relationship with Peter because you’re speculating that […]

  • kids own tablets

    Kids Own Tablets – Do You Own the Content?

    Since its introduction the tablet has most often been a family device, like the desktop computer. Still, usage has often been ‘controlled’ by a parent. As the price of devices falls, with third and fourth generation tablets hitting the market, we see more kids ‘having their own’. Earlier adopter households have become resplendent with tablets. […]