Tag Archives: tween

  • WorldCup-KidScoop

    EA Sports’ FIFA Game Helps Soccer Win with Kids

    The FIFA World Cup bug has bitten the US.  Apparently biting is something with which FIFA has issues. All kidding aside, KidSay would like to offer you some bites of our quantitative results showing the insurmountable evidence – soccer’s influence on America’s kids is increasing. For kids ages 8-15, FIFA is not necessarily the governing […]

  • 4 Tips for Connecting with Kids Using YouTube

    4 Tips for Connecting with Kids Using YouTube

    YouTube channels are excellent – and growing – avenues to increase brand or property engagement with kids. When producing a channel/video, KidSay recommends 4 tips for connecting with kids using YouTube. YouTube channels are also great sources of new talent. As the most popular YouTube stars have large, ready-made audiences, they’ve proven their ability to […]

  • weekend activity age-gender bias – video games

    Weekend Activity Age-Gender Bias

    When the schoolbooks are put away for the weekend, America’s tweens and teens use their ‘me time’ in a variety of ways. The top two responses reveal a favorite weekend activity age-gender bias. 16% of American kids ages 8-15 say ‘hanging out with friends’ is their favorite weekend activity according to our 2014 February/March Trend […]

  • understanding kids through play - shopping

    Understanding Kids Through Play

    The play of boys and girls is often generalized into the play of video warriors and caring princesses. That stereotype is unfair, and potentially damaging, when applied to an individual boy or girl. But when looking at the totality of the kids market, those generalizations are more than applicable; they’re accurate. This is why understanding […]

  • Reaching Kids Through TV

    Reach Kids Through TV

    In a time where new products and properties rapidly change the digital landscape, television has become a place of relative stagnation for kids. When looking to reach kids through TV, look as much to the old as to the new. The greatest example of the ‘old’ is ‘SpongeBob SquarePants’. Launched by Nickelodeon in 1999, SpongeBob […]

  • Takis, Oreos and Flamin' Hot Cheetos are the top 3 Latino Kids snacks

    Passing the Latino Kid Taste Test

    America’s Latino kids are a unique group for many reasons. One reason is that their impact on the marketplace, both demographically and behaviorally, continues to grow. When you compare them to the overall population of American kids ages 8-15, you see they share many similarities and a number of notable differences. Let’s look at a […]

  • Family Shopping: What about the kids?

    Family Shopping: What about the kids?

    Traditionally, the focus of shopper marketing has been mom.  Given that most shopping is done by moms (despite the recent increase in fathers helping out with family shopping), this seems to make sense.  Or, does it?   If you look at the bigger picture, we argue that it’s important to broaden our focus and re-frame our […]

  • spring_immersion04

    Kid Immersion at The Marketing Store Highlights

    Marketing 101 says ‘Know Your Customer.’  KidSay’s mission is to help you do just that. We do it figuratively with KidSay’s Trend Tracker and with customized quantitative and qualitative studies. On special occasions we do it literally, bringing kids and their world, into your world, via Kid Immersion Experiences. KidSay just completed a Kid Immersion […]

  • kid-imaginitive-play

    Tablets Enhance Imaginative Play

    the world of imaginative and fantasy play. Whether it’s building a tent in a living room with sheets and blankets or pretending to be a pirate, a child’s imagination is in full gear. Imaginative play allows children to explore and discover new things in life in a soothing environment. Kids have always played this way. […]

  • 2013 top New Year's resolutions: 1. 24% of kids said good grades 2. 16% of kids said healthier lifestyle 3. 6% of kids said better at sports/more athletic

    KidSay Announces Tween and Teen Kids Top New Years Resolutions

    Results from Nationwide Survey Help Firm Understand What Motivates Kids Market research firm KidSay announces the top New Years resolutions for kids ages 8-15 from a nationwide survey. Forty-eight percent of kids surveyed said they had made a resolution looking ahead into 2013. Twenty-four percent of those who made a resolution told KidSay “good grades” […]