Tag Archives: The Marketing Store

  • Tweens YouTube Clustersharing

    YouTube and the Rise of Clustersharing

    In less than ten years, YouTube has emerged as a major cultural force. Over six billion hours of video are watched each month, with consumers uploading over 100 hours of video each minute. And its usage is broad, with more than 1 billion consumers visiting YouTube each month. Among these users are an increasing number […]

  • Family Shopping: What about the kids?

    Family Shopping: What about the kids?

    Traditionally, the focus of shopper marketing has been mom.  Given that most shopping is done by moms (despite the recent increase in fathers helping out with family shopping), this seems to make sense.  Or, does it?   If you look at the bigger picture, we argue that it’s important to broaden our focus and re-frame our […]

  • spring_immersion04

    Kid Immersion at The Marketing Store Highlights

    Marketing 101 says ‘Know Your Customer.’  KidSay’s mission is to help you do just that. We do it figuratively with KidSay’s Trend Tracker and with customized quantitative and qualitative studies. On special occasions we do it literally, bringing kids and their world, into your world, via Kid Immersion Experiences. KidSay just completed a Kid Immersion […]

  • US Kids and Nutrition

    U.S. Kids & Nutrition: Making a Difference

    Over the past decade, the obesity epidemic among children has been growing.  Currently, about 1 in 3 U.S. children are overweight.  15% are considered obese.1 With this growing epidemic, there has been a collective call for action for those of us empowered to “do something.” While much has been written on “kids and nutrition” from […]