Tag Archives: teens

  • gender inclusion

    Gender Inclusion – Does it Really Make Sense For Your Brand?

    Our understanding of gender is evolving. That creates opportunities for gender inclusion your brands, and the products offered within those brands. You must activate the products in a way that doesn’t diminish your current appeal; otherwise, you’ll be borrowing from Peter to pay Paula. (Or worse, sabotaging your relationship with Peter because you’re speculating that […]

  • YouTube Celeb Merch - 48% of kids have seen something on YouTube they want to buy

    Kids Making YouTube Celeb Merch the New Band T-shirt

    Nearly half (48%) of U.S. tweens and teens (ages 8-15) say they’ve seen something on YouTube they want to buy according to KidSay’s Mid-Year Trend Tracker. That’s a lot of kids consciously naming YouTube as a source of product discovery and increase in purchase intent. When you factor in how the subconscious mind works, YouTube […]

  • © KidSay 2014

    Four Insights from Kids’ Favorite Movies

    Asking kids about their ‘favorite movie’ reveals more than just a list of the most successful box office releases in recent history. Beyond the surface of kids’ responses, you’ll find general themes that resonate with kids. Take a look at the top ‘favorite movie’ responses below (taken from the 2014 June/July Trend Tracker) and the […]

  • Adam Sandler's ranking by age/gender segment since 2001.

    Will Kids Head to Netflix for a New Sandler Fix?

    News of a four-movie deal between Adam Sandler and Netflix got KidSay thinking about Sandler’s success with kids. Adam Sandler is one of the few names that has been mentioned as a “favorite actor/actress” by kids in every Trend Tracker survey since the beginning in 2001. KidSay thought it would be fun to map out Sandler’s “favorite […]

  • One Direction: cross-promotion kings: Kik Messenger, WoozWorld, Jason Derulo

    One Direction: Cross-Promotion Kings

    Like King Midas, when a strong kid brand moves into proximity of another brand, the latter brand is often turned to kid gold. One Direction, or 1D, is currently the best example of that golden touch in action. When 1D skyrocketed to the top of KidSay’s Trend Tracker favorite band/singer charts in May 2012, who knew that Harry, Zayn, Louis, Niall and Liam, as a band and as individuals, would become the reigning kings of cross-promotional […]

  • twitter-is-flying-with-kids: 48.9% of teen girls use twitter - © KidSay9

    Twitter is Flying with Kids

    Teen girls were first, of course. Almost half of American girls ages 12-15 are now using Twitter.  That’s an eight-fold increase since 2009, the year KidSay first began asking kids about Twitter use. The ability to quickly scan through a relatively clutter-free Twitter feed (compared to Facebook’s) keeps girls connected and in the know. Thus, […]

  • WorldCup-KidScoop

    EA Sports’ FIFA Game Helps Soccer Win with Kids

    The FIFA World Cup bug has bitten the US.  Apparently biting is something with which FIFA has issues. All kidding aside, KidSay would like to offer you some bites of our quantitative results showing the insurmountable evidence – soccer’s influence on America’s kids is increasing. For kids ages 8-15, FIFA is not necessarily the governing […]

  • Teen Girls 'Unliking' Facebook

    Teen Girls ‘Unliking’ Facebook

    Facebook’s fall from its once dominant perch atop the list of teen girls’ favorite websites is nearly complete. The social network giant, once the go-to website for teens, is now just a bit player in their media world. Facebook’s drop is not a sign that teens are moving away from social media. They aren’t – […]

  • most kids use the internet daily for fun and friends

    Most Kids Use the Internet Daily for Fun and Friends

    America’s kids use the internet for just about everything – playing games, watching videos, maintaining social connections, listening to music, and even doing homework.  This makes the internet as integral a part of their lives as it is for adults because it provides connection to what they value. Most kids use the internet daily for […]

  • PewDiePie gives review of Flappy Bird

    3 Lessons from ‘Flappy Bird’

    Flappy Bird: If you’ve been connected to a news source over the past month, you’ve no doubt heard of the craze cut short by its creator Dong Nguyen. Nguyen folded under the pressure of the app’s success and pulled it from both app stores saying it was “too addictive.” Now, Nguyen has hinted that he […]

  • Family Vacation Preferences

    Warming Kids Up with a Family Vacation

    This winter’s weather has many folks across the country eagerly anticipating summer vacation. Kidsay’s Trend Tracker recently asked 1000+ kids ages 8-15 to tell us about their vacation preferences. The results were pretty consistent, with a plurality of girls wanting to head to the beach and a plurality of boys preferring a trip to a […]

  • nutritional-fact-labels

    Kids and Nutrition: New Facts on Nutritional Fact Labels

    Less than half (43%) of American kids ages 8-15 report that they read the nutritional fact labels on food according to KidSay’s 2013 Year-End Trend Tracker. But with new, more visible nutritional facts, Michael R. Taylor, the FDA’s deputy commissioner for foods and veterinary medicine, hopes, “to help address obesity, one of the most important public […]