Tag Archives: smart phone

  • tweens and smartphones

    Tweens and Smartphones: To Own is to Love

    While they’re still not as committed to their phones as teens are, tween’s move away from the tablet and towards the phone is changing their media habits. The phone becomes a kid’s indispensable device almost immediately upon acquiring one. The percentage of tweens who own phones will continue to rise. Once they have one, it […]

  • The Digital Fashion Life of Teen Girl

    The Digital & Fashion Life of Teen Girls

    For generations past, time with friends necessitated physically spending time together.  While the best friendship experiences still rely on that proximity, today’s teen girls more often connect to their friends digitally. Those same digital connections give a teen girl greater access to the clothing brands that allow her to express herself. The brands she likes […]