Tag Archives: Play

  • WorldCup-KidScoop

    EA Sports’ FIFA Game Helps Soccer Win with Kids

    The FIFA World Cup bug has bitten the US.  Apparently biting is something with which FIFA has issues. All kidding aside, KidSay would like to offer you some bites of our quantitative results showing the insurmountable evidence – soccer’s influence on America’s kids is increasing. For kids ages 8-15, FIFA is not necessarily the governing […]

  • understanding kids through play - shopping

    Understanding Kids Through Play

    The play of boys and girls is often generalized into the play of video warriors and caring princesses. That stereotype is unfair, and potentially damaging, when applied to an individual boy or girl. But when looking at the totality of the kids market, those generalizations are more than applicable; they’re accurate. This is why understanding […]

  • kid-imaginitive-play

    Tablets Enhance Imaginative Play

    the world of imaginative and fantasy play. Whether it’s building a tent in a living room with sheets and blankets or pretending to be a pirate, a child’s imagination is in full gear. Imaginative play allows children to explore and discover new things in life in a soothing environment. Kids have always played this way. […]

  • US Kids and Nutrition

    U.S. Kids & Nutrition: Making a Difference

    Over the past decade, the obesity epidemic among children has been growing.  Currently, about 1 in 3 U.S. children are overweight.  15% are considered obese.1 With this growing epidemic, there has been a collective call for action for those of us empowered to “do something.” While much has been written on “kids and nutrition” from […]