Tag Archives: moms

  • Eating out tops moms' list of spending cut plans. For the first time 'toys' is not topping the list.

    Moms Plan Spending Cuts

    89% of moms of kids 5-7 years old plan to spend the same or more on their child next year. Most of these moms also contemplate where, when, and if she should cut back on her spending. While ‘planning on spending the same or more’ and ‘looking to cut’ are contradictory goals, considering them is […]

  • 74% increase of moms (of kids ages 5-7 years old) plan on spending more on their child than a year ago

    Moms of Some Generation Z Kids Plan to Spend More

    We previously chronicled the change of opinion Generation Z kids have had about the economy. We took a long-term view, comparing their 2010 concerns about jobs and the economy to their 2015 views. What we saw was a reflection of the greatly improved economic situation. Now let’s look at data indicating moms of some Generation […]

  • Family Shopping: What about the kids?

    Family Shopping: What about the kids?

    Traditionally, the focus of shopper marketing has been mom.  Given that most shopping is done by moms (despite the recent increase in fathers helping out with family shopping), this seems to make sense.  Or, does it?   If you look at the bigger picture, we argue that it’s important to broaden our focus and re-frame our […]