Tag Archives: kid influence

  • One Direction: cross-promotion kings: Kik Messenger, WoozWorld, Jason Derulo

    One Direction: Cross-Promotion Kings

    Like King Midas, when a strong kid brand moves into proximity of another brand, the latter brand is often turned to kid gold. One Direction, or 1D, is currently the best example of that golden touch in action. When 1D skyrocketed to the top of KidSay’s Trend Tracker favorite band/singer charts in May 2012, who knew that Harry, Zayn, Louis, Niall and Liam, as a band and as individuals, would become the reigning kings of cross-promotional […]

  • Family Shopping: What about the kids?

    Family Shopping: What about the kids?

    Traditionally, the focus of shopper marketing has been mom.  Given that most shopping is done by moms (despite the recent increase in fathers helping out with family shopping), this seems to make sense.  Or, does it?   If you look at the bigger picture, we argue that it’s important to broaden our focus and re-frame our […]