Tag Archives: girls

  • Tweens YouTube Clustersharing

    YouTube and the Rise of Clustersharing

    In less than ten years, YouTube has emerged as a major cultural force. Over six billion hours of video are watched each month, with consumers uploading over 100 hours of video each minute. And its usage is broad, with more than 1 billion consumers visiting YouTube each month. Among these users are an increasing number […]

  • 4 Tips for Connecting with Kids Using YouTube

    4 Tips for Connecting with Kids Using YouTube

    YouTube channels are excellent – and growing – avenues to increase brand or property engagement with kids. When producing a channel/video, KidSay recommends 4 tips for connecting with kids using YouTube. YouTube channels are also great sources of new talent. As the most popular YouTube stars have large, ready-made audiences, they’ve proven their ability to […]

  • Teen Girls 'Unliking' Facebook

    Teen Girls ‘Unliking’ Facebook

    Facebook’s fall from its once dominant perch atop the list of teen girls’ favorite websites is nearly complete. The social network giant, once the go-to website for teens, is now just a bit player in their media world. Facebook’s drop is not a sign that teens are moving away from social media. They aren’t – […]

  • understanding kids through play - shopping

    Understanding Kids Through Play

    The play of boys and girls is often generalized into the play of video warriors and caring princesses. That stereotype is unfair, and potentially damaging, when applied to an individual boy or girl. But when looking at the totality of the kids market, those generalizations are more than applicable; they’re accurate. This is why understanding […]

  • Reaching Kids Through TV

    Reach Kids Through TV

    In a time where new products and properties rapidly change the digital landscape, television has become a place of relative stagnation for kids. When looking to reach kids through TV, look as much to the old as to the new. The greatest example of the ‘old’ is ‘SpongeBob SquarePants’. Launched by Nickelodeon in 1999, SpongeBob […]

  • Family Vacation Preferences

    Warming Kids Up with a Family Vacation

    This winter’s weather has many folks across the country eagerly anticipating summer vacation. Kidsay’s Trend Tracker recently asked 1000+ kids ages 8-15 to tell us about their vacation preferences. The results were pretty consistent, with a plurality of girls wanting to head to the beach and a plurality of boys preferring a trip to a […]

  • The Digital Fashion Life of Teen Girl

    The Digital & Fashion Life of Teen Girls

    For generations past, time with friends necessitated physically spending time together.  While the best friendship experiences still rely on that proximity, today’s teen girls more often connect to their friends digitally. Those same digital connections give a teen girl greater access to the clothing brands that allow her to express herself. The brands she likes […]

  • kid-imaginitive-play

    Tablets Enhance Imaginative Play

    the world of imaginative and fantasy play. Whether it’s building a tent in a living room with sheets and blankets or pretending to be a pirate, a child’s imagination is in full gear. Imaginative play allows children to explore and discover new things in life in a soothing environment. Kids have always played this way. […]