Tag Archives: age bias

  • gender inclusion

    Gender Inclusion – Does it Really Make Sense For Your Brand?

    Our understanding of gender is evolving. That creates opportunities for gender inclusion your brands, and the products offered within those brands. You must activate the products in a way that doesn’t diminish your current appeal; otherwise, you’ll be borrowing from Peter to pay Paula. (Or worse, sabotaging your relationship with Peter because you’re speculating that […]

  • weekend activity age-gender bias – video games

    Weekend Activity Age-Gender Bias

    When the schoolbooks are put away for the weekend, America’s tweens and teens use their ‘me time’ in a variety of ways. The top two responses reveal a favorite weekend activity age-gender bias. 16% of American kids ages 8-15 say ‘hanging out with friends’ is their favorite weekend activity according to our 2014 February/March Trend […]