Tablets Enhance Imaginative Play

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Kids love the world of imaginative and fantasy play. Whether it’s building a tent in a living room with sheets and blankets or pretending to be a pirate, a child’s imagination is in full gear. Imaginative play allows children to explore and discover new things in life in a soothing environment. Kids have always played this way. What’s new is the way tablets enhance imaginative play possibilities with their versatility and portability.

Household Tablet Ownership Data – 2012 Year-End Trend Tracker

Tablet play adds another dimension to kids’ gaming. 71% of boys 8-15 and 56% of girls play certain games solely on the tablet. One reason for this is that a desktop computer or game console has less of the versatility or portability that tablets provide. That mobility allows a child to control their external environment. This limits their usual distractions and allows them to find that ‘safe place’ they covet.

That freedom allows the child to be fully immersed in their adventure. After all, it’s not about seeing the pirate, it’s about being the pirate.

“Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” – Albert Einstein

Terence Burke

Terence Burke

SVP of Research, Editor-in-Chief KidSay's Trend Tracker at KidSay
Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.
Terence Burke
About the Author

Terence Burke

Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.