Reach Kids Through TV

Old Standbys & Rising Stars

  1. Reaching Kids Through TV

In a time where new products and properties rapidly change the digital landscape, television has become a place of relative stagnation for kids. When looking to reach kids through TV, look as much to the old as to the new.

reaching-kids-through-tvThe greatest example of the ‘old’ is ‘SpongeBob SquarePants’. Launched by Nickelodeon in 1999, SpongeBob first showed up in KidSay’s Trend Tracker in September 2001.  Today, it’s still the favorite TV show of 8% of tween boys (8 -11 years old). Their next favorite show following closely behind is Cartoon Network’s ‘Regular Show (#2 – 6%). The rising show for these kids: ‘WWE’ (#7 favorite – 3%).

Tween girls also love the spunky yellow sponge, ranking SpongeBob as their #3 favorite (7%). However, these girls gravitate to two live-action comedies, Nickelodeon’s ‘Sam and Cat’ (#1 -11%) and Disney’s ‘Jessie’ (#2 – 8%). Of the two, ‘Sam and Cat’ is the rising star – as it launched last summer, two years after ‘Jessie’.

To SpongeBob’s credit (and Nickelodeon’s delight), the show also resonates with teens. American teen boys  (12-15 years old) rank it as their second favorite (7%). Their female counterparts also place it second (7%).  10% of teen girls say ABC Family’s ‘Pretty Little Liars’ is their favorite. The newest show to crack their Top 5 list is MTV’s 2011 incarnation of ‘Teen Wolf’ (#3 – 5%) with ‘The Fosters’, another ABC Family show, beginning to climb.

To better reach kids, whether through TV or another screen, contact KidSay.

Terence Burke

Terence Burke

SVP of Research, Editor-in-Chief KidSay's Trend Tracker at KidSay
Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.
Terence Burke
About the Author

Terence Burke

Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.