Our Team of Kid Experts


  • Bob Reynolds

    Bob Reynolds

    — President
    Bob Reynolds’ vision of a new dynamic in kid research came to fruition when he founded KidSay in 1993. After 13 years of experience working with schools/the education system, Bob realized he was uniquely positioned to help the corporate world positively impact kids while helping schools earn rewards and benefits.

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    Terence Burke

    — VP Research/Trend Tracker Editor-in-Chief
    Utilizing a Masters Degree in Therapeutic Education and many years of clinical team teaching experience, Terence helps companies tailor quantitative and qualitative studies to best suit the various developmental levels of kids in over 100 cities nation-wide.

    As Editor-in-Chief of KidSay’s “Trend Tracker” report, Terence keeps KidSay’s clients keenly focused on what’s happening now and what’s happening next with America’s kids.

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    Debbie Stefanatos

    – VP of Operations

  • Ryan G Scofield

    Ryan Scofield

    – VP of Marketing and Chief Digital Trends Analyst

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    Karise Rollheiser

    – Data Manager/Staff Writer

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    Tasha Swanson

    – Copy Editor/Staff Writer

  • Alyssa Calhoun

    Alyssa Calhoun

    – Data Analyst

Additional Partners and Staff

  • Keith Murphy – Quantitative Research Partner
    Ali Pohn – Qualitative Research Partner/Moderator
    Gene T. Chávez, Ed. D. – Director of Latino Research/Staff Writer
    Chris Meyers – Database Administrator
    Leslie Franks – Data Entry Manager
  • Elizabeth Hall – Data Entry Assistant
    Jaylene Hickey – Data Entry Assistant
    Hayley Keaton – Data Entry Assistant
    Natalie Steed – Data Entry Assistant
    Nicole Wilson – Data Entry Assistant