KidSay’s services tap a school-based network gives KidSay clients a direct connection to tens of thousands of America’s kids. This creates a base for the most valid and reliable quantitative numbers in the business. It also provides a qualitative advantage that allows KidSay to meet kids on their turf, screened by adults who know them impartially – their teachers.
With sample sizes over 1,000 kids, (more than 5,000 annually) KidSay’s Trend Trackers provides analysis of the freshest data in numerous categories. Entertainment, print media, famous people and characters, internet, food and beverage, spending, toys, apparel, and lifestyle are all covered each and every publication. Enlisting the services of our kid experts, Trend Tracker pulls from over a decade’s worth of quantitative analysis to offer insights into what’s heating up and what’s cooling down in the kid market. These insights are supported by qualitative profiles that bring to life the world of kids and moms. Trend Tracker Tour
Kid and Teacher Panels (focus groups)
Want to know what kids are thinking or what Teachers see and hear kids buzzing about? Join us for a panel and hear opinions that influence the success of your business straight from the source.
More than just a presentation or report, Kid Immersion is how KidSay brings the kid world to life right in front of your eyes. Equal parts live mom and kid discussion panel, immersive info hunt with staged kid rooms and kid factoids that services your companies needs. Kid Immersions allows you to directly interact with kids in a research experience like no other.
Shop-alongs (Kid Profiles)
In Trend Tracker you’ll find shop-along reports we call Kid Profiles. The profiles take you, the reader, along for a shopping experience detailing the process and decision making and include pictures of the kids room and information favorite things gathered in a follow-up interview. Kid Profiles are seen in every Trend Tracker.
Custom Projects & Presentations
We said we’re full-service right? It would just be lip service if we didn’t offer custom presentations, and provide the ability to do just about any research project you can dream up. By the way, our presentations get rave reviews. Trend Tracker’s Editor-in-Chief, Terence Burke, sets the bar with his dynamic and engaging presentations that both entertain and give your team solid action areas that will help align your business with the ever-changing world of kids.
These companies have benefited from KidSay’s Trend Tracker or other custom research services (quantitative and/or qualitative).