Moms of Some Generation Z Kids Plan to Spend More

We previously chronicled the change of opinion Generation Z kids have had about the economy. We took a long-term view, comparing their 2010 concerns about jobs and the economy to their 2015 views. What we saw was a reflection of the greatly improved economic situation. Now let’s look at data indicating moms of some Generation Z kids who say they plan to spend more.

74% increase of moms (of kids ages 5-7 years old) plan on spending more on their child than a year agoLet’s make the long-term comparisons with moms of 5-7 year old kids. In 2010, only 19% of moms reported that they planned on spending more on their child than a year ago. In 2015, that number rose to 33%; that’s a 74% growth.

Conversely, in 2010, 30% of moms said they planned on spending less on their child. In 2015, that number is down to 11%; that’s a 63% drop.

These numbers confirm that America’s families are clearly feeling the benefits of the economic recovery. Purse strings that were held tightly have been loosened. This is evident throughout the economy – and bodes particularly well for the industries that thrive when discretionary spending is increased. (See toys, entertainment, vacations, etc).

Terence Burke

Terence Burke

SVP of Research, Editor-in-Chief KidSay's Trend Tracker at KidSay
Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.
Terence Burke
About the Author

Terence Burke

Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.