• Family Vacation Preferences

    Warming Kids Up with a Family Vacation

    This winter’s weather has many folks across the country eagerly anticipating summer vacation. Kidsay’s Trend Tracker recently asked 1000+ kids ages 8-15 to tell us about their vacation preferences. The results were pretty consistent, with a plurality of girls wanting to head to the beach and a plurality of boys preferring a trip to a […]

  • nutritional-fact-labels

    Kids and Nutrition: New Facts on Nutritional Fact Labels

    Less than half (43%) of American kids ages 8-15 report that they read the nutritional fact labels on food according to KidSay’s 2013 Year-End Trend Tracker. But with new, more visible nutritional facts, Michael R. Taylor, the FDA’s deputy commissioner for foods and veterinary medicine, hopes, “to help address obesity, one of the most important public […]

  • onlineactivityinfographic-2013YE

    Growing Up Online: How Kids Are Using the Internet

    Internet Frequency: Teens Trump Tweens, Girls Beat Boys American kids are using the internet for different reasons and at different rates, with age and gender being the key differentiators. KidSay’s 2013 Year-End Trend Tracker tells us that more than half (52%) of America’s kids ages 8-15 report using the internet ‘many times a day’. But, as […]

  • kids own tablets

    Kids Own Tablets – Do You Own the Content?

    Since its introduction the tablet has most often been a family device, like the desktop computer. Still, usage has often been ‘controlled’ by a parent. As the price of devices falls, with third and fourth generation tablets hitting the market, we see more kids ‘having their own’. Earlier adopter households have become resplendent with tablets. […]

  • Kids, Families and the Tech Time Tango - Tween girl using smartphone device

    Kids, Families & the Tech Time Tango

    Kids, Families and the Tech Time Tango Dateline: Southwestern Europe, approx. 5000 yrs. ago Cave Mom: “Son, you spend too much time playing with that new-fangled technology. You should be outside playing ‘Mastodon Hunt’ with your friends; better yet, practicing your fire-building.” Cave Boy: ‘Ohhh Mom, my friends are all inside playing with their wheels […]

  • Family Shopping: What about the kids?

    Family Shopping: What about the kids?

    Traditionally, the focus of shopper marketing has been mom.  Given that most shopping is done by moms (despite the recent increase in fathers helping out with family shopping), this seems to make sense.  Or, does it?   If you look at the bigger picture, we argue that it’s important to broaden our focus and re-frame our […]

  • spring_immersion04

    Kid Immersion at The Marketing Store Highlights

    Marketing 101 says ‘Know Your Customer.’  KidSay’s mission is to help you do just that. We do it figuratively with KidSay’s Trend Tracker and with customized quantitative and qualitative studies. On special occasions we do it literally, bringing kids and their world, into your world, via Kid Immersion Experiences. KidSay just completed a Kid Immersion […]

  • The Digital Fashion Life of Teen Girl

    The Digital & Fashion Life of Teen Girls

    For generations past, time with friends necessitated physically spending time together.  While the best friendship experiences still rely on that proximity, today’s teen girls more often connect to their friends digitally. Those same digital connections give a teen girl greater access to the clothing brands that allow her to express herself. The brands she likes […]

  • kid-imaginitive-play

    Tablets Enhance Imaginative Play

    the world of imaginative and fantasy play. Whether it’s building a tent in a living room with sheets and blankets or pretending to be a pirate, a child’s imagination is in full gear. Imaginative play allows children to explore and discover new things in life in a soothing environment. Kids have always played this way. […]

  • 2013 top New Year's resolutions: 1. 24% of kids said good grades 2. 16% of kids said healthier lifestyle 3. 6% of kids said better at sports/more athletic

    KidSay Announces Tween and Teen Kids Top New Years Resolutions

    Results from Nationwide Survey Help Firm Understand What Motivates Kids Market research firm KidSay announces the top New Years resolutions for kids ages 8-15 from a nationwide survey. Forty-eight percent of kids surveyed said they had made a resolution looking ahead into 2013. Twenty-four percent of those who made a resolution told KidSay “good grades” […]

  • US Kids and Nutrition

    U.S. Kids & Nutrition: Making a Difference

    Over the past decade, the obesity epidemic among children has been growing.  Currently, about 1 in 3 U.S. children are overweight.  15% are considered obese.1 With this growing epidemic, there has been a collective call for action for those of us empowered to “do something.” While much has been written on “kids and nutrition” from […]