• Generation Z Plays a Part in Music Sales Decline

    Generation Z Plays a Part in Music Sales Decline

    The latest Nielsen SoundScan reports that music sales continued to fall over the first half or 2014. And the future looks even bleaker for music sales as Generation Z told KidSay that they’re turning elsewhere for the tunes they love. The place they’re turning to is YouTube. It’s the ‘coolest’ place kids ages 8- 15 […]

  • One Direction: cross-promotion kings: Kik Messenger, WoozWorld, Jason Derulo

    One Direction: Cross-Promotion Kings

    Like King Midas, when a strong kid brand moves into proximity of another brand, the latter brand is often turned to kid gold. One Direction, or 1D, is currently the best example of that golden touch in action. When 1D skyrocketed to the top of KidSay’s Trend Tracker favorite band/singer charts in May 2012, who knew that Harry, Zayn, Louis, Niall and Liam, as a band and as individuals, would become the reigning kings of cross-promotional […]

  • twitter-is-flying-with-kids: 48.9% of teen girls use twitter - © KidSay9

    Twitter is Flying with Kids

    Teen girls were first, of course. Almost half of American girls ages 12-15 are now using Twitter.  That’s an eight-fold increase since 2009, the year KidSay first began asking kids about Twitter use. The ability to quickly scan through a relatively clutter-free Twitter feed (compared to Facebook’s) keeps girls connected and in the know. Thus, […]

  • WorldCup-KidScoop

    EA Sports’ FIFA Game Helps Soccer Win with Kids

    The FIFA World Cup bug has bitten the US.  Apparently biting is something with which FIFA has issues. All kidding aside, KidSay would like to offer you some bites of our quantitative results showing the insurmountable evidence – soccer’s influence on America’s kids is increasing. For kids ages 8-15, FIFA is not necessarily the governing […]

  • 4 Tips for Connecting with Kids Using YouTube

    4 Tips for Connecting with Kids Using YouTube

    YouTube channels are excellent – and growing – avenues to increase brand or property engagement with kids. When producing a channel/video, KidSay recommends 4 tips for connecting with kids using YouTube. YouTube channels are also great sources of new talent. As the most popular YouTube stars have large, ready-made audiences, they’ve proven their ability to […]

  • Teen Girls 'Unliking' Facebook

    Teen Girls ‘Unliking’ Facebook

    Facebook’s fall from its once dominant perch atop the list of teen girls’ favorite websites is nearly complete. The social network giant, once the go-to website for teens, is now just a bit player in their media world. Facebook’s drop is not a sign that teens are moving away from social media. They aren’t – […]

  • most kids use the internet daily for fun and friends

    Most Kids Use the Internet Daily for Fun and Friends

    America’s kids use the internet for just about everything – playing games, watching videos, maintaining social connections, listening to music, and even doing homework.  This makes the internet as integral a part of their lives as it is for adults because it provides connection to what they value. Most kids use the internet daily for […]

  • weekend activity age-gender bias – video games

    Weekend Activity Age-Gender Bias

    When the schoolbooks are put away for the weekend, America’s tweens and teens use their ‘me time’ in a variety of ways. The top two responses reveal a favorite weekend activity age-gender bias. 16% of American kids ages 8-15 say ‘hanging out with friends’ is their favorite weekend activity according to our 2014 February/March Trend […]

  • understanding kids through play - shopping

    Understanding Kids Through Play

    The play of boys and girls is often generalized into the play of video warriors and caring princesses. That stereotype is unfair, and potentially damaging, when applied to an individual boy or girl. But when looking at the totality of the kids market, those generalizations are more than applicable; they’re accurate. This is why understanding […]

  • Reaching Kids Through TV

    Reach Kids Through TV

    In a time where new products and properties rapidly change the digital landscape, television has become a place of relative stagnation for kids. When looking to reach kids through TV, look as much to the old as to the new. The greatest example of the ‘old’ is ‘SpongeBob SquarePants’. Launched by Nickelodeon in 1999, SpongeBob […]

  • Takis, Oreos and Flamin' Hot Cheetos are the top 3 Latino Kids snacks

    Passing the Latino Kid Taste Test

    America’s Latino kids are a unique group for many reasons. One reason is that their impact on the marketplace, both demographically and behaviorally, continues to grow. When you compare them to the overall population of American kids ages 8-15, you see they share many similarities and a number of notable differences. Let’s look at a […]

  • PewDiePie gives review of Flappy Bird

    3 Lessons from ‘Flappy Bird’

    Flappy Bird: If you’ve been connected to a news source over the past month, you’ve no doubt heard of the craze cut short by its creator Dong Nguyen. Nguyen folded under the pressure of the app’s success and pulled it from both app stores saying it was “too addictive.” Now, Nguyen has hinted that he […]