The latest Nielsen SoundScan reports that music sales continued to fall over the first half or 2014. And the future looks even bleaker for music sales as Generation Z told KidSay that they’re turning elsewhere for the tunes they love.
The place they’re turning to is YouTube. It’s the ‘coolest’ place kids ages 8- 15 get music, with 75% of them giving “listening to music on YouTube” a KidSay Cool Chart Top 2 Box score.
It’s cooler than Pandora, cooler than downloading, cooler even than the hippest audio trend with young adults – the return of the vinyl record.
Girls not only rated every listening method ‘cooler’ than boys, they had greater awareness of each listening option. That doesn’t surprise KidSay. Over the dozen plus years we’ve tracked Generation Z, girls have consistently told us they’re more attuned to music.
Why Are Gen Z Kids Turning to YouTube for Music?
YouTube is becoming THE major music force with kids for a number of reasons.
- 95% of kids are using YouTube. So when on the site already, why not pull up a tune?
- It’s free. Kids like free, especially because they don’t have to ask Mom to pull out her wallet.
- It’s NOW in that it gives kids what they want to hear, when they want it, in an auditory AND visual way.