When it comes to Generation Z economic indicators these kids aren’t concerned with long-term interest rates. They aren’t knowledgeable about the Dow or sensitive to the Consumer Price Index.
What they are concerned with, knowledgeable about and sensitive to is the economics of their family.
That’s why the way kids feel about the economy is a good indicator of how American families feel. As with more traditional economic indicators, the evidence kids provide about the prospects the American economy is based on numbers. Let’s look at how kids’ perceptions of the economy have changed over the past two years.
As mentioned above, this dramatic change doesn’t come from a nuanced understanding of the variables that affect our economy. It comes from kids picking up the messages and perceptions of their parents, as well as their unconscious attunement to the feelings of the country as a whole.
Your future plans must consider these numbers. They’re indications that families who are more economically confident (and thus, conversely, less economically anxious) will increase spending this year. If what the kids said isn’t conclusive enough, consider the fact that families are also enjoying a boost from the rise in wages and employment1 as well as the drop in fuel prices.