Generation Z Economic Indicators

When it comes to Generation Z economic indicators these kids aren’t concerned with long-term interest rates. They aren’t knowledgeable about the Dow or sensitive to the Consumer Price Index.

What they are concerned with, knowledgeable about and sensitive to is the economics of their family.

That’s why the way kids feel about the economy is a good indicator of how American families feel. As with more traditional economic indicators, the evidence kids provide about the prospects the American economy is based on numbers. Let’s look at how kids’ perceptions of the economy have changed over the past two years.

Generation Z Economic IndicatorsAs mentioned above, this dramatic change doesn’t come from a nuanced understanding of the variables that affect our economy. It comes from kids picking up the messages and perceptions of their parents, as well as their unconscious attunement to the feelings of the country as a whole.

Your future plans must consider these numbers. They’re indications that families who are more economically confident (and thus, conversely, less economically anxious) will increase spending this year. If what the kids said isn’t conclusive enough, consider the fact that families are also enjoying a boost from the rise in wages and employment1 as well as the drop in fuel prices.

Give them what they want and need when they are ready to spend and a portion of their increased spending will be on you. Whether that’s done by ramping up production or distribution (or both), the time is NOW.

Terence Burke

Terence Burke

SVP of Research, Editor-in-Chief KidSay's Trend Tracker at KidSay
Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.
Terence Burke
About the Author

Terence Burke

Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.