Four Insights from Kids’ Favorite Movies

Asking kids about their ‘favorite movie’ reveals more than just a list of the most successful box office releases in recent history. Beyond the surface of kids’ responses, you’ll find general themes that resonate with kids. Take a look at the top ‘favorite movie’ responses below (taken from the 2014 June/July Trend Tracker) and the four insights that follow.

Four Insights from Kids’ Favorite Movies

Four Insights from Kids’ Favorite Movies

  1. For boys, you’ll see general themes of defeating enemies and overcoming challenges through use of tools and teamwork. Movies from the list above that exhibit these themes and win boys’ dominant ‘favorite movie’ vote include: Spider-Man, Lego Movie, Godzilla, The Fast and the Furious, and Transformers.
  1. For girls, the themes most often revolve around overcoming challenges by bridging relationships and relying on those relationships to build connection with others. Movies from the list above that exhibit these themes and have girls’ stronest ‘favorite movie’ vote include: Frozen (clearly a mega-hit with all kids but dominant as a girl favorite), Divergent and – with a smaller gap – The Hunger Games.
  1. The movies that provide BOTH elements are the ones that become mega-hits with all kids. Of the top movies listed above, it’s Grown Ups, Despicable Me, and Ride Along that show the smallest gender differences in ranking (less than half a percentage point for each).
  1. If these themes are the framework, then comedy is the glue. Grown Ups, Despicable Me, and Ride Along also reveal the use of comedy as the glue that connects the boys and girls. Last week, we looked at the history of Adam Sandler as kids’ ‘favorite actor’. The age and gender segmented trend chart revealed the time period in which Mr. Deed’s was released as one of Sandler’s most successful with boys and girls, tweens and teens alike.

While the applications of these four insights are broad it all starts with a good story. Use these themes to appeal to kids when creating content of any length and format.

Ryan Scofield

Ryan Scofield

VP Marketing/Staff Writer at KidSay
Whether conducting qualitative sessions or exploring new quantitative angles, Ryan’s work with KidSay has assisted many of America’s leading companies in seeing trends just as they are appearing on the horizon. Sharing these insights are the “AHA!” moments that lead KidSay clients to success.
Ryan Scofield
Ryan Scofield

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About the Author

Ryan Scofield

Whether conducting qualitative sessions or exploring new quantitative angles, Ryan’s work with KidSay has assisted many of America’s leading companies in seeing trends just as they are appearing on the horizon. Sharing these insights are the “AHA!” moments that lead KidSay clients to success.