EA Sports’ FIFA Game Helps Soccer Win with Kids

The World Cup Bug has Bitten US Kids

  1. WorldCup-KidScoop

The FIFA World Cup bug has bitten the US.  Apparently biting is something with which FIFA has issues. All kidding aside, KidSay would like to offer you some bites of our quantitative results showing the insurmountable evidence – soccer’s influence on America’s kids is increasing.

For kids ages 8-15, FIFA is not necessarily the governing body over international football (soccer). It’s the namesake of one of their favorite video games. EA Sports’ FIFA game helps soccer score with kids, but soccer’s influence with kids doesn’t stop there.

Below are a few bits from KidSay’s 2014 Latino Issue I and April/May Trend Tracker for you to chew on – the quantitative evidence of America’s kids (ages 8-15) continually increasing immersion in the world of soccer.

  • FIFA by EA Sports

    Favorite Video Game, 5% of kids 8-15 – ranked #6; Toy They Want that a Friend has, 2% of boys 12-15 – ranked #10Tied

    A video game property that has historically had a larger Latino than general population following is the FIFA series. The number of Latino and non-Latino kids who say FIFA games are their favorite is now virtually identical.

    What’s interesting to note is that the rising tide did not affect all boats; rather, the swell rose all other kids to the level where Latino kids already were.

  • Famous People Kids Want to Meet

    Christiano Ronaldo and Lionel Messi, whose face is on the cover of EA’s FIFA’14 packaging, made the long list that consisted of many pop culture standouts such as LeBron James, Beyoncé and Ariana Grande. Both of these World Cup players are international superstars and continue to gain more interest from America’s kids.

    In our 2013 Year-End Trend Tracker, soccer sensation Lionel Messi took the #5 spot as favorite athlete. A few years ago, the thought of an international soccer star having an impact on American children would be unheard of. So…it’s time to start thinking outside the goal box.

  • Soccer as a Sport

    Favorite Sport to Play, 19% of kids 8-15 – ranked #2; Favorite Sport to Watch on TV, 15% of kids 8-15 – ranked #3; Favorite Weekend Activity, 2% of teen girls (ages 12-15); Cool Chart Top 2 Box Rating, 54% of kids 8-15 said soccer was “Totally Way Cool” or “Very Cool” (Only basketball and football scored higher – both just above 58%)

  • Soccer in Print Media

    Soccer America magazine One interesting difference setting apart Latino kids from the whole of America’s kids: Soccer America cracks the top ten favorite magazine for Latino tween boys (ages 8-11).  In this World Cup year Soccer America is now showing up as a new favorite for America’s teen boys (2% – ranked #9Tied)

Ryan Scofield

Ryan Scofield

VP Marketing/Staff Writer at KidSay
Whether conducting qualitative sessions or exploring new quantitative angles, Ryan’s work with KidSay has assisted many of America’s leading companies in seeing trends just as they are appearing on the horizon. Sharing these insights are the “AHA!” moments that lead KidSay clients to success.
Ryan Scofield
Ryan Scofield

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About the Author

Ryan Scofield

Whether conducting qualitative sessions or exploring new quantitative angles, Ryan’s work with KidSay has assisted many of America’s leading companies in seeing trends just as they are appearing on the horizon. Sharing these insights are the “AHA!” moments that lead KidSay clients to success.