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  • gender inclusion

    Gender Inclusion – Does it Really Make Sense For Your Brand?

    Our understanding of gender is evolving. That creates opportunities for gender inclusion your brands, and the products offered within those brands. You must activate the products in a way that doesn’t diminish your current appeal; otherwise, you’ll be borrowing from Peter to pay Paula. (Or worse, sabotaging your relationship with Peter because you’re speculating that […]

  • Generation Z Economic Indicators

    Generation Z Economic Indicators

    When it comes to Generation Z economic indicators these kids aren’t concerned with long-term interest rates. They aren’t knowledgeable about the Dow or sensitive to the Consumer Price Index. What they are concerned with, knowledgeable about and sensitive to is the economics of their family. That’s why the way kids feel about the economy is […]

  • 4 Tips for Connecting with Kids Using YouTube

    4 Tips for Connecting with Kids Using YouTube

    YouTube channels are excellent – and growing – avenues to increase brand or property engagement with kids. When producing a channel/video, KidSay recommends 4 tips for connecting with kids using YouTube. YouTube channels are also great sources of new talent. As the most popular YouTube stars have large, ready-made audiences, they’ve proven their ability to […]

  • 2013 top New Year's resolutions: 1. 24% of kids said good grades 2. 16% of kids said healthier lifestyle 3. 6% of kids said better at sports/more athletic

    KidSay Announces Tween and Teen Kids Top New Years Resolutions

    Results from Nationwide Survey Help Firm Understand What Motivates Kids Market research firm KidSay announces the top New Years resolutions for kids ages 8-15 from a nationwide survey. Forty-eight percent of kids surveyed said they had made a resolution looking ahead into 2013. Twenty-four percent of those who made a resolution told KidSay “good grades” […]