Special Reports

  • Digital tweens' internet activity -- The most popular things tweens do on the internet involve entertainment.

    Digital Tweens: A Peek Into Their World

    How much are tweens using the Internet? How are they accessing it? What are they doing on it? What websites are they visiting? Which are their favorites and why? We don’t need to explain why the questions above are now some of most relevant for you ask as you seek to engage kids. Over the […]

  • Tweens YouTube Clustersharing

    YouTube and the Rise of Clustersharing

    In less than ten years, YouTube has emerged as a major cultural force. Over six billion hours of video are watched each month, with consumers uploading over 100 hours of video each minute. And its usage is broad, with more than 1 billion consumers visiting YouTube each month. Among these users are an increasing number […]

  • Kids, Families and the Tech Time Tango - Tween girl using smartphone device

    Kids, Families & the Tech Time Tango

    Kids, Families and the Tech Time Tango Dateline: Southwestern Europe, approx. 5000 yrs. ago Cave Mom: “Son, you spend too much time playing with that new-fangled technology. You should be outside playing ‘Mastodon Hunt’ with your friends; better yet, practicing your fire-building.” Cave Boy: ‘Ohhh Mom, my friends are all inside playing with their wheels […]

  • Family Shopping: What about the kids?

    Family Shopping: What about the kids?

    Traditionally, the focus of shopper marketing has been mom.  Given that most shopping is done by moms (despite the recent increase in fathers helping out with family shopping), this seems to make sense.  Or, does it?   If you look at the bigger picture, we argue that it’s important to broaden our focus and re-frame our […]

  • US Kids and Nutrition

    U.S. Kids & Nutrition: Making a Difference

    Over the past decade, the obesity epidemic among children has been growing.  Currently, about 1 in 3 U.S. children are overweight.  15% are considered obese.1 With this growing epidemic, there has been a collective call for action for those of us empowered to “do something.” While much has been written on “kids and nutrition” from […]