KidScoop

Articles from a KidSay’s weekly newsletter called KidScoop. These articles contain thoughts and insights of things influencing and being influenced by kids supplemented by KidSay’s Trend Tracker data.

  • Family Vacation Preferences

    Warming Kids Up with a Family Vacation

    This winter’s weather has many folks across the country eagerly anticipating summer vacation. Kidsay’s Trend Tracker recently asked 1000+ kids ages 8-15 to tell us about their vacation preferences. The results were pretty consistent, with a plurality of girls wanting to head to the beach and a plurality of boys preferring a trip to a […]

  • nutritional-fact-labels

    Kids and Nutrition: New Facts on Nutritional Fact Labels

    Less than half (43%) of American kids ages 8-15 report that they read the nutritional fact labels on food according to KidSay’s 2013 Year-End Trend Tracker. But with new, more visible nutritional facts, Michael R. Taylor, the FDA’s deputy commissioner for foods and veterinary medicine, hopes, “to help address obesity, one of the most important public […]

  • onlineactivityinfographic-2013YE

    Growing Up Online: How Kids Are Using the Internet

    Internet Frequency: Teens Trump Tweens, Girls Beat Boys American kids are using the internet for different reasons and at different rates, with age and gender being the key differentiators. KidSay’s 2013 Year-End Trend Tracker tells us that more than half (52%) of America’s kids ages 8-15 report using the internet ‘many times a day’. But, as […]

  • kids own tablets

    Kids Own Tablets – Do You Own the Content?

    Since its introduction the tablet has most often been a family device, like the desktop computer. Still, usage has often been ‘controlled’ by a parent. As the price of devices falls, with third and fourth generation tablets hitting the market, we see more kids ‘having their own’. Earlier adopter households have become resplendent with tablets. […]

  • Kids, Families and the Tech Time Tango - Tween girl using smartphone device

    Kids, Families & the Tech Time Tango

    Kids, Families and the Tech Time Tango Dateline: Southwestern Europe, approx. 5000 yrs. ago Cave Mom: “Son, you spend too much time playing with that new-fangled technology. You should be outside playing ‘Mastodon Hunt’ with your friends; better yet, practicing your fire-building.” Cave Boy: ‘Ohhh Mom, my friends are all inside playing with their wheels […]

  • spring_immersion04

    Kid Immersion at The Marketing Store Highlights

    Marketing 101 says ‘Know Your Customer.’  KidSay’s mission is to help you do just that. We do it figuratively with KidSay’s Trend Tracker and with customized quantitative and qualitative studies. On special occasions we do it literally, bringing kids and their world, into your world, via Kid Immersion Experiences. KidSay just completed a Kid Immersion […]

  • The Digital Fashion Life of Teen Girl

    The Digital & Fashion Life of Teen Girls

    For generations past, time with friends necessitated physically spending time together.  While the best friendship experiences still rely on that proximity, today’s teen girls more often connect to their friends digitally. Those same digital connections give a teen girl greater access to the clothing brands that allow her to express herself. The brands she likes […]

  • kid-imaginitive-play

    Tablets Enhance Imaginative Play

    the world of imaginative and fantasy play. Whether it’s building a tent in a living room with sheets and blankets or pretending to be a pirate, a child’s imagination is in full gear. Imaginative play allows children to explore and discover new things in life in a soothing environment. Kids have always played this way. […]