From Trend Tracker

Insights taken from a recent or relevant Trend Tracker.

  • weekend activity age-gender bias – video games

    Weekend Activity Age-Gender Bias

    When the schoolbooks are put away for the weekend, America’s tweens and teens use their ‘me time’ in a variety of ways. The top two responses reveal a favorite weekend activity age-gender bias. 16% of American kids ages 8-15 say ‘hanging out with friends’ is their favorite weekend activity according to our 2014 February/March Trend […]

  • Reaching Kids Through TV

    Reach Kids Through TV

    In a time where new products and properties rapidly change the digital landscape, television has become a place of relative stagnation for kids. When looking to reach kids through TV, look as much to the old as to the new. The greatest example of the ‘old’ is ‘SpongeBob SquarePants’. Launched by Nickelodeon in 1999, SpongeBob […]

  • Takis, Oreos and Flamin' Hot Cheetos are the top 3 Latino Kids snacks

    Passing the Latino Kid Taste Test

    America’s Latino kids are a unique group for many reasons. One reason is that their impact on the marketplace, both demographically and behaviorally, continues to grow. When you compare them to the overall population of American kids ages 8-15, you see they share many similarities and a number of notable differences. Let’s look at a […]

  • PewDiePie gives review of Flappy Bird

    3 Lessons from ‘Flappy Bird’

    Flappy Bird: If you’ve been connected to a news source over the past month, you’ve no doubt heard of the craze cut short by its creator Dong Nguyen. Nguyen folded under the pressure of the app’s success and pulled it from both app stores saying it was “too addictive.” Now, Nguyen has hinted that he […]

  • Family Vacation Preferences

    Warming Kids Up with a Family Vacation

    This winter’s weather has many folks across the country eagerly anticipating summer vacation. Kidsay’s Trend Tracker recently asked 1000+ kids ages 8-15 to tell us about their vacation preferences. The results were pretty consistent, with a plurality of girls wanting to head to the beach and a plurality of boys preferring a trip to a […]

  • nutritional-fact-labels

    Kids and Nutrition: New Facts on Nutritional Fact Labels

    Less than half (43%) of American kids ages 8-15 report that they read the nutritional fact labels on food according to KidSay’s 2013 Year-End Trend Tracker. But with new, more visible nutritional facts, Michael R. Taylor, the FDA’s deputy commissioner for foods and veterinary medicine, hopes, “to help address obesity, one of the most important public […]

  • onlineactivityinfographic-2013YE

    Growing Up Online: How Kids Are Using the Internet

    Internet Frequency: Teens Trump Tweens, Girls Beat Boys American kids are using the internet for different reasons and at different rates, with age and gender being the key differentiators. KidSay’s 2013 Year-End Trend Tracker tells us that more than half (52%) of America’s kids ages 8-15 report using the internet ‘many times a day’. But, as […]

  • kids own tablets

    Kids Own Tablets – Do You Own the Content?

    Since its introduction the tablet has most often been a family device, like the desktop computer. Still, usage has often been ‘controlled’ by a parent. As the price of devices falls, with third and fourth generation tablets hitting the market, we see more kids ‘having their own’. Earlier adopter households have become resplendent with tablets. […]

  • Kids, Families and the Tech Time Tango - Tween girl using smartphone device

    Kids, Families & the Tech Time Tango

    Kids, Families and the Tech Time Tango Dateline: Southwestern Europe, approx. 5000 yrs. ago Cave Mom: “Son, you spend too much time playing with that new-fangled technology. You should be outside playing ‘Mastodon Hunt’ with your friends; better yet, practicing your fire-building.” Cave Boy: ‘Ohhh Mom, my friends are all inside playing with their wheels […]

  • The Digital Fashion Life of Teen Girl

    The Digital & Fashion Life of Teen Girls

    For generations past, time with friends necessitated physically spending time together.  While the best friendship experiences still rely on that proximity, today’s teen girls more often connect to their friends digitally. Those same digital connections give a teen girl greater access to the clothing brands that allow her to express herself. The brands she likes […]