Executive Summary

  • Family Shopping: What about the kids?

    Family Shopping: What about the kids?

    Traditionally, the focus of shopper marketing has been mom.  Given that most shopping is done by moms (despite the recent increase in fathers helping out with family shopping), this seems to make sense.  Or, does it?   If you look at the bigger picture, we argue that it’s important to broaden our focus and re-frame our […]

  • US Kids and Nutrition

    U.S. Kids & Nutrition: Making a Difference

    Over the past decade, the obesity epidemic among children has been growing.  Currently, about 1 in 3 U.S. children are overweight.  15% are considered obese.1 With this growing epidemic, there has been a collective call for action for those of us empowered to “do something.” While much has been written on “kids and nutrition” from […]