4 Tips for Connecting with Kids Using YouTube

  1. 4 Tips for Connecting with Kids Using YouTube

YouTube channels are excellent – and growing – avenues to increase brand or property engagement with kids. When producing a channel/video, KidSay recommends 4 tips for connecting with kids using YouTube.

  1. Think: less ‘slick’ – more ‘silly’
  2. Forget selling – focus on enjoying
  3. Tailor your content – include their submissions too
  4. Set a tone of irreverent fun

YouTube channels are also great sources of new talent. As the most popular YouTube stars have large, ready-made audiences, they’ve proven their ability to draw eyeballs. They can also bring THEIR audiences to YOU.

One of YouTube’s biggest successes with kids is PewDiePie. The Swedish comic, gamer, and videographer’s ‘adolescent’ humor strikes a chord with American kids. His channel is the #1 overall favorite YouTube channel of Tracker kids 8-15. He also has the most subscribers of any channel on YouTube, boasting over 28 million and nearly nearly 5 billion views.

Top 5 Favorite YouTube Channels: Kids 8-15

Boys Girls
PewDiePie – 9% Our 2nd Life – 6%
Vanoss Gaming – 6% This Is A Commentary – 5%
Smosh – 4% PewDiePie – 5%
Sky Does Minecraft – 4% Awesomeness TV – 4%
Stampylonghead – 1% Vevo – 3%
(with an additional 3% of One Direction Vevo)

A YouTube video’s relatively low production costs (and lower production-value expectations of viewers) means that there are hundreds of thousands of YouTube channels for kids to choose from. As with most media offerings, the more content available, the greater chance that there will be splintered niche audiences. Thus, you’ll see a significant difference in ‘favorite YouTube channel’ gender and age preferences as kids can easily get channels ‘for them’. PewDiePie is unique in that he bridges both the age and gender gaps.

Find an existing (or make your own) YouTube star that will put you in front of millions of kids, and will keep them coming back for more.

For a more exhaustive list of kids’ favorite YouTube channels and what makes them resonate with kids contact KidSay.
Terence Burke

Terence Burke

SVP of Research, Editor-in-Chief KidSay's Trend Tracker at KidSay
Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.
Terence Burke
About the Author

Terence Burke

Terence Burke is one of America’s leading kid experts. He is co-creator of KidSay’s Trend Tracker, a noted research report that many of the world’s most successful companies rely upon to understand kids and their rapidly-changing world. As the Trend Tracker’s editor-in-chief and principle writer since its inception, Terence has disseminated his kid-market expertise since 1999. The knowledge and insight Terence has acquired in his role as Trend Tracker editor and KidSay’s Senior VP of Research has led to multiple invitations to speak at Nickelodeon, Disney, McDonald’s, Reebok, Build-A-Bear, Activision, Kraft and Hasbro, among others. In addition to his research experience Terence has a Master’s degree in Therapeutic Education. He spent over two decades teaching emotionally handicapped students and, most recently, teaching inner-city youth at DreamYard High School in the Bronx, NY. Terence’s proudest achievements are being a husband to Katherine and a father to Alden, Selby, and Tristan.