YouTube channels are excellent – and growing – avenues to increase brand or property engagement with kids. When producing a channel/video, KidSay recommends 4 tips for connecting with kids using YouTube.
- Think: less ‘slick’ – more ‘silly’
- Forget selling – focus on enjoying
- Tailor your content – include their submissions too
- Set a tone of irreverent fun
YouTube channels are also great sources of new talent. As the most popular YouTube stars have large, ready-made audiences, they’ve proven their ability to draw eyeballs. They can also bring THEIR audiences to YOU.
One of YouTube’s biggest successes with kids is PewDiePie. The Swedish comic, gamer, and videographer’s ‘adolescent’ humor strikes a chord with American kids. His channel is the #1 overall favorite YouTube channel of Tracker kids 8-15. He also has the most subscribers of any channel on YouTube, boasting over 28 million and nearly nearly 5 billion views.
Top 5 Favorite YouTube Channels: Kids 8-15
|PewDiePie – 9%||Our 2nd Life – 6%|
|Vanoss Gaming – 6%||This Is A Commentary – 5%|
|Smosh – 4%||PewDiePie – 5%|
|Sky Does Minecraft – 4%||Awesomeness TV – 4%|
|Stampylonghead – 1%||Vevo – 3%
(with an additional 3% of One Direction Vevo)
A YouTube video’s relatively low production costs (and lower production-value expectations of viewers) means that there are hundreds of thousands of YouTube channels for kids to choose from. As with most media offerings, the more content available, the greater chance that there will be splintered niche audiences. Thus, you’ll see a significant difference in ‘favorite YouTube channel’ gender and age preferences as kids can easily get channels ‘for them’. PewDiePie is unique in that he bridges both the age and gender gaps.
Find an existing (or make your own) YouTube star that will put you in front of millions of kids, and will keep them coming back for more.