3 Lessons from ‘Flappy Bird’

  1. PewDiePie gives review of Flappy Bird

Flappy Bird: If you’ve been connected to a news source over the past month, you’ve no doubt heard of the craze cut short by its creator Dong Nguyen. Nguyen folded under the pressure of the app’s success and pulled it from both app stores saying it was “too addictive.” Now, Nguyen has hinted that he is considering bringing the app back to the app stores.

KidSay knows kids, especially teens (12-15 years old) would be in favor of seeing Flappy Bird take flight again. We ask 1000+ of America’s kids to tell us which app is their favorite five times a year. The most recent results, to be published in our 2014 February/March Trend Tracker, have been tabulated. Not only did Flappy Bird show up as a favorite for the first time, it showed up with strength not often seen when a brand/property first appears in Trend Tracker.

With Clash of Clans just above and Twitter ranked just below, 5% of teen boys said it was their favorite app. Teen girls ranked Flappy Bird dead even with Snapchat, Tumblr, and YouTube at 4%.  This is a significant achievement in results that are now commonly dominated by social media apps.  (For more information on this changing favorite app trend, contact KidSay about subscribing to Trend Tracker.)

So how did Flappy Bird get to a place of significance with teens? The Wall Street Journal reported the surge of downloads was due in part to a review of the game posted by YouTube personality PewDiePie. PewDiePie’s channel has more than 25 million subscribers and his review of the game, titled “FLAPPY BIRD – DONT PLAY THIS GAME!” has garnered more than 15 million views to date.

KidSay has heard from America’s kids both quantitatively and qualitatively that PewDiePie and other gaming related YouTube channels are among their favorites to watch on YouTube. More research is needed to determine where else these teens may have first found out about Flappy Bird.

3 lessons from ‘Flappy Bird’ that can be applied to your next app (or video game) release.

  1. Do your homework and find out where your audience is, then reside in that space.
  2. A bad review done well, and by the right personality, can be a great promotional tool.
  3. Despite the propensity teens show toward social networking/messenger apps, buzzworthy game apps have the potential to be disruptive.
Ryan Scofield

Ryan Scofield

VP Marketing/Chief Digital Trends Analyst at KidSay
Whether conducting qualitative sessions or exploring new quantitative angles, Ryan’s work with KidSay has assisted many of America’s leading companies in seeing trends just as they are appearing on the horizon. Sharing these insights are the “AHA!” moments that lead KidSay clients to success.
Ryan Scofield
Ryan Scofield

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About the Author

Ryan Scofield

Whether conducting qualitative sessions or exploring new quantitative angles, Ryan’s work with KidSay has assisted many of America’s leading companies in seeing trends just as they are appearing on the horizon. Sharing these insights are the “AHA!” moments that lead KidSay clients to success.